Exxon Mobile filed suit against Ayer, Massachusetts business Turbo Lube, accusing the repair shop of trademark infringement, dilution, counterfeiting, unfair competition and unjust enrichment. Exxon Mobile asserts a number of trademarks, including the 201cMOBILE 201d mark in red and blue, the red Pegasus mark, and 201cMobile 1 Lube Express. 201d Exxon Mobile accuses Turbo Lube of misusing these marks in its on-site advertising, website, and even on the employees 2019 uniforms, and of ignoring Exxon Mobile 2019s cease and desist demand letter. Exxon Mobile seeks a finding of willful infringement, and seeks preliminary and permanent injunctive relief as well as monetary damages.
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