By: Associate Amanda Cardona
Article published in Food & Beverage Magazine
Restaurants, bakeries, coffee shops, and other food vendors are investing money, time, and effort to design novelty food products that attract social media followers. The “influencer” culture of late has taught the world that a viral social media campaign on even a single signature product has the potential to draw in thousands of a new kind of customer: those willing to travel and wait in long lines for the perfect social media post.
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